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The historic Villa Claudia, property of the Marquis Dal Pozzo, has joined the project Lago Maggiore Green Meeting, adopting best practices for reducing the environmental impact in the organization of events.
Through measures such as the reduction and recycling of waste, use of raw materials with low environmental impact and the reduction of energy consumption, the suggestive location of Belgirate is committed to respecting the environment.
The commitment of Villa Claudia and the destination Lake Maggiore has also been awarded by the Italian cinema: the famous trio “Aldo, Giovanni and Giacomo” and the production house Agidi Srl, also engaged in the creation of movies at low environmental impact, have chosen Villa Claudia as the location for some filming of their new movie, “The rich, the poor and the butler“, directed by Morgan Bertacca and in cinemas from December 11.
The environmentally friendly choices of managers and directors of the beautiful estate of Belgirate have made it possible to bring on the big screens of Italy the beautiful reality of Villa Claudia and Lake Maggiore.
The latter reinforces its commitment to nature, creating vacation spots and working to offer the best services, but keeping an eye on the environment and its preservation.
M.sa Claudia Dal Pozzo d’Annone
Tel.: +39 349 5269554
INTERNATIONAL ARCHITECTS, DESIGNERS AND PLANNERS IN VAL D’OSSOLA ON LAGO MAGGIORE FOR THE INCOMING GREEN MISSION DEDICATED TO MARBLE I
In Italy to learn about the latest developments in the stone materials industry, a group of professionals were able to experience a low environmental impact event called “Lago Maggiore Green Meeting”.
They came from England, Italy, France, Holland, Switzerland, Ethiopia, Pakistan and Israel to learn about the latest developments in the marble and granite industry. Earlier this year from April 3-5 around twenty architects met together in Baveno for the incoming organized following as closely as possible the standards provided by Green Meeting of Lago Maggiore Meeting Industry, created thanks to a joint agreement between Swiss and Italian tourism promotion bodies (Chambers of Commerce, Provinces, Local Tourist Agencies, Convention Bureaus and Associations), which with the Lago Maggiore Green Meeting project is still the foremost “sustainable” conference destination on the Italian and Swiss market. The event – organized by the Chamber of Commerce of Verbano-Cusio-Ossola (VCO) in cooperation with the Consorzio Marmisti Bresciani and the Centro Servizio Lapidei VCO – was focused on demonstrating the latest developments in the stone materials industry that includes marble, granite, travertine and other types of stone. In addition to classroom seminars there were also technical tours of some quarries with a specific focus on the local stone production of Serizzo, Beola, Palissandro Marble and Granite. In particular, they visited the Palissandro Marble quarry in Crevoladossola, a very ancient extraction site and the only one in the world containing this precious material, and the Favalle quarry.
Participating in the mission were about 20 professionals including international architects, designers and planners working within a multitude of architectural disciplines; all of the participants expressed their strong appreciation of the initiative, from the choice of the Grand Hotel Dino for overnight stays (a structure in line to receive Emas registration) to coffee breaks, lunches and dinners based on local produce procured at km0, including the gala dinner at the Michelin two-star restaurant Piccolo Lago, a member of Lago Maggiore Conference, recently added to the select group of Green Meeting suppliers. The event was organized in collaboration with Lago Maggiore Green Meeting’s partners, following the best practices to reduce environmental impact by avoiding the use of disposable materials, paper (from invitations to presentations, all of the material was available online), taking care to avoid waste and reducing as much as possible the number of transfers, as in previous events held in compliance with the Green Meeting code of conduct. MICE operators can rely on a chain of suppliers who, by adhering to a code of conduct drawn up based on the best international experiences, guarantee the final customer an event carried out with respect for the environment on the basis of three principles: sustainable event management through an organizational process that reduces environmental impact; innovation and quality in researching new solutions that follow the “green meeting” model; partnership – a commitment to developing a network of professional products and services geared toward sustainability. The project proposes Lago Maggiore as a point of reference to encourage the coordinated promotion of the territory’s offer for conferences with the aim of strengthening the MICE sector by providing the market with unified communication and an integrated and accessible system for the organization of eco-friendly meetings.
A special educational last month aimed at European MICE operators was organised by the Verbano-Cusio-Ossola Chamber of Commerce, in close collaboration with Lago Maggiore Conference and linked to the Lago Maggiore Meeting Industry. The event allowed attendees to enjoy the beauty of the area and above all to experience first hand the opportunities this destination offers the international meeting industry along with their ‘Green meeting’ ideas. RAM Org arranged for 5 buyers to attend representing the UK MICE market.
The initiative is part of a cross-border cooperative project between Italy and Switzerland called “Lago Maggiore Meeting Industry: Green Meeting by the Blue-Waters’ Lake“. The goal of the project is to form a chain of operators, adhering to a code of conduct based on international best practices, in order to ensure the end customer an environmentally friendly event. Three principles are held by all parties involved: sustainable event management; innovation and seeking new, quality solutions that adhere to the “green meeting” model. Suppliers of the various services for the educational event – from hotels to restaurants to transportation – were asked to use local products procured at 0 km, avoid the use of disposable materials, and take care to avoid waste. Even the paper material used for the educational program was FSC-certified paper!
The 16 buyers from UK, France, Italy, Germany and Switzerland were welcomed at the Grand Hotel des Isles Borromèes at Stresa, with a workshop event the next morning at Stresa’s Grand Hotel Bristol. Over the following days the guests were able to discover how much the destination had to offer in terms of hospitality structures, (4* and 5*), and the multitude of services. In particular an utterly Italian experience: Marco Sacco, the star chef of Piccolo Lago restaurant of 2 Michelin stars, located on the enchanting Mergozzo Lake – held a cooking lesson focused on the preparation of a complete dinner that the guests were then able to taste.
Other hotels visited included Regina Place Hotel, The Grand Hotel Dino, Hotel Splendid, Grand Hotel Majestic – plus a boat tour of the Palace and Gardens of Isola Bella, local wine tasting from the Novara area, the medieval village of San Guilo, and a final stop at the Volandia flight museum before departing from Milan Malpensa airport.
Source: RAM Org UK
RAM Org are the UK point of contact for Lake Maggiore Meeting Industry. Judy Till from RAM says “How often are organizers looking for a ‘different’ European destination that is still accessible yet can tick the boxes be it for city, resort, 4* and 5* hotels, good facilities, yet serene and inspiring views? Lake Maggiore has it all”. What the clients thought:
“Despite a hectic schedule, it was fruitful and Lake Maggiore is a great location but you have to be quite picky with the hotels. I am considering it for a 2015 group as it would provide a real contrast from next years event in Turkey, and offer some stunning scenery, plus I know first hand how good the pasta and wine is! Helene from Avenue Events.
“It really was a fantastic trip and a great opportunity to see a destination that is in such a good location for groups coming in from all over EMEA that we hadn’t really considered until this year. The workshop on Friday morning was really useful, overall a great mix between educational side alongside the activities. The scenery there is just beautiful and the highlight was definitely the cooking activity in the 2 Michelin star restaurant, what a great experience for groups!” Louise from Image Events.
Lago Maggiore Meeting Industry kicks off with the new conference hall seating 650 people in Regina Palace in Stresa. On 14th November, this hall will host the third leg of the women’s Giro d’Italia, an event dedicated to tourism, tinged with a hint of green for the occasion. The area is becoming increasingly greener, thanks to awards won by Verbania and the Valgrande and Veglia Devero parks.
BTC’s first event in Florence on 12th and 13th November will focus on green meetings, crowdsourcing, new technology and much more. Among the most important participants that will be present in this events exhibition will beLago Maggiore Meeting Industry, established as a result of an Italian-Swiss agreement between the tourist promotion agencies in the area (Chambers of Commerce, Provincial Authorities, Local Tourism Agencies, Convention Bureaus and Associations). Its position as the first “sustainable” conference destination in the Italian and Swiss market has been confirmed once more thanks to the Lago Maggiore Green Meeting project launched at the previous edition of the event.
Designed to encourage the coordinated promotion of conference facilities available within the territory with the aim of strengthening the MICE sector, presenting itself in the market with a single voice and an integrated and accessible system, the project presents Lake Maggiore as a point of reference for the organisation of green meetings. MICE operators can therefore depend on a chain of operators that observe a code of conduct based on international best practices and can therefore provide end customers with an event created with respect for the environment based on three principles: sustainable event management through an organisation process that reduces the impact on the environment; innovation and quality in the search for new solutions for the “green meeting” model; partnership, that is to say commitment to the development of a network of products and professional services focused on sustainability.
Those wishing to organise a conference that combines an elegant location, beautiful landscapes and the Italian style and good life with facilities that are efficient and sensitive to the environment can choose from 410 three to five-star hotels with almost 16,700 rooms and seating for more than 50,000 people, distributed over 517 meeting rooms. Added to this is the new Conference Hall of over six hundred square metres in the Regina Palace Hotel in Stresa. A sumptuous hall, well furnished and fully equipped that can accommodate more than 650 people. On 14th November, the hotel, which is one of the destination’s flagships, will host the third leg of “Giro d’Italia delle donne che fanno impresa“. For this sixth edition, this event, promoted by Unioncamere in cooperation with the Chambers of Commerce and Committees for the promotion of women’s entrepreneurship together with the Chamber of Commerce of VCO Verbano-Cusio-Ossola, focuses on tourism and sectors revolving around it. For this reason the event has been organised locally by the committees in cooperation with Lago Maggiore Meeting Industry, so in Stresa the women’s Giro d’Italia will also be tinged with green and its theme will be Women and Sustainability.
The area has recently received two important awards related to protection of the environment:
– Verbania has once again received recognition from Legambiente: it has always ranked highly for the quality of the environment in small cities, it came second in the twentieth edition of «Ecosistema urbano», a report published by Legambiente, Ambiente Italia and Il Sole 24 Ore presented last October 29th. For separate waste collection Verbania scored more than 70% (72.8%, it was 72.1% the previous year), coming second only to Pordenone. There has been an improvement in the number of people using public transport and it has recorded a constant increase in the amount of urban areas reserved for pedestrians and bicycles.
– the Parco Nazionale Valgrande and Parco Veglia Devero parks have obtained the highly regarded “European Charter for Sustainable Tourism” (CETS) certification, awarded to the two parks last November 6th at the headquarters of the European Parliament in Brussels.
Pallanza, Verbania. Copyright: LMMI
Restaurant Il Portale, among the five restaurants proposed by the Lago Maggiore Conference, can now show up for being a starred restaurant: Chef Massimiliano Celeste has been awarded a Michelin Star. The prize recognizes highly sophisticated work, passion and quality of the products and service of the restaurant.
The dining location lies in Pallanza, a district in the city of Verbania. It hosts up to 90 guests – 40 inside, 50 outside – and presents an almost totally green cuisine with regional products. The location offers a beautiful panorama view over the square of Pallanza. continue reading
LAGO MAGGIORE MEETING INDUSTRY HOSTS
“GIRO D’ITALIA DELLE DONNE CHE FANNO IMPRESA” 2013
“Donne per la sostenibilità” (Women for sustainability) is the name that has been given to the third leg of the tour, which this year is dedicated to promoting the female side of tourism as a means for developing businesses and entrepreneurship in Italy.
Thursday 14th November, Stresa will play host to the third leg of “Giro d’Italia delle donne che fanno impresa“, a tour of Italy promoted by Unioncamere in cooperation with the chambers of commerce and committees for the promotion of women’s entrepreneurship, which started off in Naples on 6th November. This travelling show is designed to promote women’s entrepreneurship and provide an opportunity for shared reflection on the world of women’s business.The theme of the sixth edition of the tour is tourism and sectors that revolve around it such as handcrafts, Made in Italy, food and wine and social and responsible tourism, which is why the event is organised locally by the committees in cooperation with Lago Maggiore Meeting Industry.
The leg of the roadshow – designed to facilitate meetings and provide an opportunity to present ideas and exchange experiences – that will be held at the Regina Palace Hotel in Stresa (http://www.regina-palace.com/) is entitled “Donne per la sostenibilità” (Women for sustainability), as Lake Maggiore was the first place in Italy to set itself the objective of offering environmentally sustainable meetings and conferences. The women involved – business women and representatives of the territorial system – will therefore talk about sustainability, sharing their own experiences in relation to the subjects of tourism, social responsibility and food. Presentations and proposals designed to highlight the desire to encourage women’s entrepreneurship in tourism, responding effectively to the needs expressed by business women and women employed in this sector.
The event will give participants a chance to enjoy the attractions and opportunities that the destination has to offer and experience a taste of Green Meetings. The initiative takes place as part of an Italian-Swiss cross-border cooperation project entitled “Lago Maggiore Meeting Industry: Green Meeting by the blue waters’ lake”, which involves the tourism promotion agencies for the area encompassing Lake Maggiore, Lake Orta, Novara and the territory of Varese and Locarno. The aim of the project is to form a chain of operators that, observing a code of conduct drawn from international best practices, offer final clients an event created with respect for the environment. Partners involved are required to adhere to three principles: sustainable management of events; innovation and quality in the search for new solutions for the “green meeting” model; partnership, that is to say commitment to developing a network of products and professional services geared towards sustainability. Suppliers of the various services – from hotels to restaurants and transport providers – are asked to use local, zero-mile produce, avoid the use of disposable materials, take care to avoid waste and use materials made from FSC certified paper.
Lago Maggiore as a destination expresses its mission by participating in the event in a “green” way: choosing sustainable procedures beginning with the stand’s concept.
From November 19th to 21st the conference destination Lago Maggiore Meeting Industry and Green Meeting, takes part, for the fifth consecutive year, in Barcelona’s EIBTM, the most important worldwide appointment for meetings and events: three days of targeted contacts in a dynamic and professional working environment for all of the MICE sector business.
On the occasion of EIBTM Lago Maggiore MI and Green Meeting will have the opportunity to meet prospect new customers, even supported by a wide organization of several moments of relationships building, dinners, cocktails and workshops.
Visitors at EIBTM will immediately notice that Lago Maggiore Meeting Industry and Lago Maggiore Green Meeting are certified participants in the“20 Sustainable Actions” initiative: their presence at this event conforms to many of the twenty sustainability rules proposed by EIBTM. Indeed, EIBTM supports several programs and activities connected to sustainability in order to inform and involve its stakeholders, including the Sustainable Stand Award and a three-day educational project featuring experts in the field. Its goal is continual improvements in the processes in order to become ever more sustainable by reducing water and energy consumption, emissions, waste and transport use.
18-20 April 2013 Environmental values at the core of EDUCATIONAL event organized by LAGO MAGGIORE MEETING INDUSTRY
From the 18th to the 20th of April, Italian operators in the MICE sector are invited to a special event where they can enjoy a ‘taste’ of Green Meeting, the first ‘sustainable’ conference destination on the Italian and Swiss market. This educational event connected to Lago Maggiore Meeting Industry is organized by Verbania’s Chamber of Commerce in close collaboration with the Varese Convention & Visitors Bureau. This educational event has an important significance for the region and for the companies invited, an opportunity to savor the beauty of the area, but especially to experience first-hand the opportunities that the destination can offer to the Italian and international meetings industry. At the core of the program is the workshop on Friday morning at the Ville Ponti Congress Centre in Varese, to which are invited not only buyers but also exhibitors, who will also have an opportunity to meet again at the gala dinner to be held at the Rocca Borromeo in Angera. The initiative is promoted as part of a cross-border cooperative project between Italy and Switzerland called “Lago Maggiore Meeting Industry: Green Meeting by the blue-waters’ lake” involving the tourism promotion associations of the area overlooking Lake Maggiore, Lake Orta, Novara and the territories of Varese and Locarno. The goal of the project is to form a chain of operators, adhering to a code of conduct based on international best practices, in order to ensure the end customer an environmentally-friendly event based on three principles: sustainable event management; innovation and seeking new, quality solutions that adhere to the “green meeting” model; partnership or a commitment to develop a network of professional products and services geared to sustainability. And, to make the experience even more sustainable, suppliers of the various services for the educational event – from hotels to restaurants to transportation – have been asked to use local products at 0 km, avoid the use of disposable materials, and take care to avoid waste. Even the paper material used for the educational program is FSC-certified paper. Among the leisure activities planned, guests – led by a qualified Cycle-guide – will tour with pedal-assisted bicycles along Lake Varese, as an alternative in case of bad weather they will enjoy a guided tour of Villa Panza and its contemporary art collection.
Ville Ponti focuses on environmental values. A jewel nestled within the luxuriant green of a centuries-old park, the Ville Ponti Congress Centre, which allows visitors to fully experience the opportunities made available through the culture of ‘green’ management, is almost a “conditio sine qua non“. A challenge for Chamber of Commerce special agency, Promovarese, is the management of this impressive complex of three buildings from different eras – Villa Andrea, Villa Napoleonica and the Sellerie – surrounded by a 56-thousand-square-meter park containing a multitude of rare plant species. There are no less than 23 conference rooms, one of which can accommodate up to 400 people. The facilities are easily accessible and also extremely attractive for their prestige and versatility, with the latest technology and quality services on offer. The entire conference center is adapted to the principles of environmentally sound management, with particular attention to conference and post-conference activities. Their adherence to Lago Maggiore Green Meeting’s code of conduct ensures the full and complete application of these principles, from using local seasonal products and local services to putting into practice water and energy conservation measures, to the sound management of waste and the use of rechargeable, electric motor vehicles for transport. This is a management that focuses on “green” and which aims to be at the industry forefront, combining the best use of the tools of technological development with the goals of respect for and enhancement of the environment.
Yes, when it is accompanied by a strong system of public and private partnerships.
The example of Lake Maggiore Meeting Industry, which provides a complete range of meeting facilities and conference locations, demonstrates that green economy and business can walk hand in the hand.
By offering a wide selection of services and reliable green credentials, the local meeting industry is attracting a qualified public composed by people interested in values such as sustainability and corporate social responsibility.
This is exactly the kind of people who are likely to appreciate the natural assets of this corner of Italy and to prolong their business stay or, alternatively, to return to visit the area more in depth.
A win win game
The positive relationship between meeting industry and sustainable tourism is a perfect example of win win game.
On one hand, conferences and events can attract a large amount of people and make them discover the touristic attractiveness of this location.
On the other hand, the choice of a green model of meeting industry can promote the spread of a different culture among tourist operators and public administrations. This positive circle creates a more harmonious model of development, bringing positive outcomes to local stakeholders.
Restaurants, hotels and resorts that chose to be involved in this project can thus benefit from an augmented touristic flow.
Unlike mass tourism, sustainable tourism appraises the natural richness of a territory and preserves it. It promotes eco-friendly policies in the field of transportation, in the supply chain and in waste management.
And, last but not least, it fosters local culture and food, avoiding the risk of uniformity.
Lake Maggiore thus represents a perfect example of a successful integration between growth and sustainability.