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The conference sector’s contribution

Grand Hotel Dino, Baveno VB THURSDAY JUNE 5, 2014 – hours 9:30 – 13:00

The next 5th of June a conference dedicated to waste reduction and the sharing of food abundance, will be held on Lake Maggiore. After the success it found in Milan, some conference hotels and restaurants, partners of the Lago Maggiore Meeting Industry Project, started the testing of food retrieving and re-distribution, in fellowship with Banco Alimentare, one of the most important charity istitutions for food distribution in Italy. An update on national policies to fight against food waste will be presented by PINPAS, co-ordinated by Andrea Segrè, president of Last Minute Market.

For a more fair present and to guarantee new generations a bright future, waste reduction is fundamental. Our resources are limited and we are all called upon to make a contribution; both private and professional choices that we make every day can make the difference. The world of events can also contribute to waste reduction in many areas. For the first time, a conference destination is putting into play the subject of waste reduction and the sharing of food abundance by organizing, in collaboration with theFondazione Banco Alimentare Onlus and Last Minute Market – and sponsored by Federcongressi and Expo2015 – the conference: “SAVE THE FOOD – the conference sector’s contribution”, to be held at Grand Hotel Dino in Baveno, on June 5th 2014. Lago Maggiore Green Meeting Lago Maggiore Meeting Industry’s project, created thanks to a joint agreement between Swiss and Italian tourism promotion bodies (Chambers of Commerce, Provinces, Local Tourist Agencies, Convention Bureaus and Associations) – continues its work in organizing events with reduced environmental impact and introduces measures that will be adopted for the reduction of food waste at meetings, conferences and incentives. Together with Banco Alimentare they stated experimenting by gathering unused breakfast foods from the Grand Hotel Dino in Baveno, and the Regina Palace Hotel and Grand Hotel des Iles Borromées in Stresa, such as: bread, cakes, pastries and cookies left over from breakfast, which are to be picked up by a Charity, and consumed by its guests ont hat same day. The initiative falls within the Fondazione Banco Alimentare Onlus’ “Siticibo” program – established in Milan in 2003 as the first Italian application of Law 155/2003 (the so-called Good Samaritan Law) in order to retrieve surplus fresh and cooked food from organized catering (hotels, company and hospital canteens, school lunchrooms and businesses) and, since 2009, also collecting food surpluses from large retail outlets. In 2013, in the city of Milan alone, Siticibo – which works with 33 canteens, 99 school lunchrooms and 3 hotels – collected 225,000 portions of cooked food, more than 68 tons of baked goods and 102 tons of fruit.

Save the Food” will take place on World Environment Day that this year dedicates particular attention to the themes of sustainability and the fight against food waste. Andrea Segrè, President of Last Minute Market and Co-ordinator of PINPAS, is scheduled to attend the conference with a video contribution. It will be a worthwhile occasion for Baveno, to be put forward into the guidelines and milestones of the first national plan for preventing food waste in Italy, launched at the end of 2013, and to be in full swing by November 2014. Among its primary goals, PINPAS takes up some requests from the European Parliament Resolution 2012: halving food waste by 2025, and urging the establishment of a European year against food waste. PINPAS aims to produce practical, effective solutions in terms of reducing – at the source – the amount of food that ends up as “waste” over the short, medium and long term. The aim is to achieve by 2020 a 5% reduction per unit of GDP of municipal waste, 10% of hazardous waste and 5% of special waste.

With this initiative, Lago Maggiore is again confirmed as the first “sustainable” MICE destination on the Italian and Swiss market. On this occasion the guidelines for food and waste reduction in events, tests performed by the hospitality structures of the region, and other best practices applied by the Companies of the area will be presented.

The event, which will be followed by an aperitif of local, seasonal products from the territorry, named Kilometre Zero in Italian, is organized in co-operation with the Lago Maggiore Green Meeting Partners, following the best practices to reduce environmental impact by avoiding the use of disposable materials, paper (from invitations to presentations, all of the material is available online), taking care to avoid waste, and reducing as much as possible the number of transfers, as in previous events held in compliance with the Green Meeting code of conduct. For example, through the website created for the event you can carpool by accessing the carpooling websites of Autostrade and Blablacar or indicate your availability to offer a ride or interest in accepting one.

With its splendid panoramic view of the Borromean Islands and the surrounding mountains, the chosen location for the conference is Grand Hotel Dino, which has taken part in the Green Meeting program from the very beginning, carrying out numerous modifications to the building (heating, cooling and lighting systems) that have reduced the structure’s environmental impact. Grand Hotel Dino is currently waiting to receive its EMAS certification.

The project “Green Meetings by the Blue Waters Lake” – co-financed by Interreg Italia Svizzera, places at the center of Lago Maggiore Meeting Industry’s development policies all of the varied aspects of the word “green”: landscape, social, cultural and environmental. Aware of the impact that the conference industry can have on the eco-systems and socio-cultural balance both at a local and global level, Lago Maggiore Meeting Industry intends to contribute to the development of an integrated system of conference offers inspired by the values of sustainability. The Lago Maggiore Green Meeting Code of Conduct, developed on the foundation of the best international experiences, is the starting point for future actions on the part of promotional agencies aimed at encouraging Member Companies to work towards achieving internationally accredited certifications in the green meeting sector (BS 8901, ISO 20121, GRI Sector Supplement for Events).Thanks to this program, on Lago Maggiore MICE operators can rely on a chain of suppliers who, by adhering to the code of conduct, guarantee the final customer an event carried out with respect for the environment on the basis of three principles: sustainable event management through an organizational process that reduces environmental impact; innovation and quality in researching new solutions that follow the “green meeting” model; partnership – a commitment to develop a network of professional products and services geared toward sustainability. The project proposes Lago Maggiore as a point of reference to encourage the coordinated promotion of the territory’s offer for conferences, with the aim of strengthening the MICE sector by providing the market with unified communication and an integrated and accessible system for the organization of eco-friendly meetings.

All of this taking place within the breathtaking scenery of the immense blue water basin surrounded by a crown of mountains that, throughout history, has intrigued famous personalities like Alessandro Manzoni, Johann Wolfgang Goethe, Friedrich Nietzsche, Honoré de Balzac, Giacomo Casanova, Gabriele D’Annunzio with Eleonora Duse, Alexandre Dumas, Gustave Flaubert, Richard Wagner, Giacomo Puccini, Arturo Toscanini and Ernest Hemingway. They, like us, were captured by the richness and the power of nature surrounding Lake Maggiore, but also by the elegance of the luxurious villas, beautiful gardens and five Unesco sites that dot the lake shores creating an unparalleled feast for the eye.

Streaming. Those unable to participate in person will be able to follow the June 5th events in streaming and post comments and questions to the presenters.

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Top News from Lake Maggiore

10399_20_mediumPer Bayer sales meeting e presentazione di prodotto con video mapping e body painting, firma Gattinoni presso l’Hotel Dino di Baveno

A Santa Maria Maggiore “M’smmillumino di meno” il 14 e 15 Febbraio, la splendida località turistica dell’Alto Piemonte celebra l’amore per il risparmo energetico.


#LakeMaggiore presents a renewed proposal at #BTC


Lago Maggiore Meeting Industry kicks off with the new conference hall seating 650 people in Regina Palace in Stresa. On 14th November, this hall will host the third leg of the women’s Giro d’Italia, an event dedicated to tourism, tinged with a hint of green for the occasion. The area is becoming increasingly greener, thanks to awards won by Verbania and the Valgrande and Veglia Devero parks.

BTC’s first event in Florence on 12th and 13th November will focus on green meetings, crowdsourcing, new technology and much more. Among the most important participants that will be present in this events exhibition will beLago Maggiore Meeting Industry, established as a result of an Italian-Swiss agreement between the tourist promotion agencies in the area (Chambers of Commerce, Provincial Authorities, Local Tourism Agencies, Convention Bureaus and Associations). Its position as the first “sustainable” conference destination in the Italian and Swiss market has been confirmed once more thanks to the Lago Maggiore Green Meeting project launched at the previous edition of the event.

Designed to encourage the coordinated promotion of conference facilities available within the territory with the aim of strengthening the MICE sector, presenting itself in the market with a single voice and an integrated and accessible system, the project presents Lake Maggiore as a point of reference for the organisation of green meetings. MICE operators can therefore depend on a chain of operators that observe a code of conduct based on international best practices and can therefore provide end customers with an event created with respect for the environment based on three principles: sustainable event management through an organisation process that reduces the impact on the environment; innovation and quality in the search for new solutions for the “green meeting” model; partnership, that is to say commitment to the development of a network of products and professional services focused on sustainability.

Those wishing to organise a conference that combines an elegant location, beautiful landscapes and the Italian style and good life with facilities that are efficient and sensitive to the environment can choose from 410 three to five-star hotels with almost 16,700 rooms and seating for more than 50,000 people, distributed over 517 meeting rooms. Added to this is the new Conference Hall of over six hundred square metres in the Regina Palace Hotel in Stresa. A sumptuous hall, well furnished and fully equipped that can accommodate more than 650 people. On 14th November, the hotel, which is one of the destination’s flagships, will host the third leg of Giro d’Italia delle donne che fanno impresa“. For this sixth edition, this event, promoted by Unioncamere in cooperation with the Chambers of Commerce and Committees for the promotion of women’s entrepreneurship together with the Chamber of Commerce of VCO Verbano-Cusio-Ossola, focuses on tourism and sectors revolving around it. For this reason the event has been organised locally by the committees in cooperation with Lago Maggiore Meeting Industry, so in Stresa the women’s Giro d’Italia will also be tinged with green and its theme will be Women and Sustainability.

The area has recently received two important awards related to protection of the environment:

Verbania has once again received recognition from Legambiente: it has always ranked highly for the quality of the environment in small cities, it came second in the twentieth edition of «Ecosistema urbano», a report published by Legambiente, Ambiente Italia and Il Sole 24 Ore presented last October 29th. For separate waste collection Verbania scored more than 70% (72.8%, it was 72.1% the previous year), coming second only to Pordenone. There has been an improvement in the number of people using public transport and it has recorded a constant increase in the amount of urban areas reserved for pedestrians and bicycles.

– the Parco Nazionale Valgrande and Parco Veglia Devero parks have obtained the highly regarded “European Charter for Sustainable Tourism” (CETS) certification, awarded to the two parks last November 6th at the headquarters of the European Parliament in Brussels.

#Lagomaggiore #MeetingIndustry hosts “GIRO D’ITALIA DELLE DONNE CHE FANNO IMPRESA 2013

gdirosaIn Stresa, the women’s Giro d’Italia will be tinged with a hint of green:


Donne per la sostenibilità” (Women for sustainability) is the name that has been given to the third leg of the tour, which this year is dedicated to promoting the female side of tourism as a means for developing businesses and entrepreneurship in Italy.

Thursday 14th November, Stresa will play host to the third leg of Giro d’Italia delle donne che fanno impresa, a tour of Italy promoted by Unioncamere in cooperation with the chambers of commerce and committees for the promotion of women’s entrepreneurship, which started off in Naples on 6th November. This travelling show is designed to promote women’s entrepreneurship and provide an opportunity for shared reflection on the world of women’s business.The theme of the sixth edition of the tour is tourism and sectors that revolve around it such as handcrafts, Made in Italy, food and wine and social and responsible tourism, which is why the event is organised locally by the committees in cooperation with Lago Maggiore Meeting Industry.

The leg of the roadshow – designed to facilitate meetings and provide an opportunity to present ideas and exchange experiences – that will be held at the Regina Palace Hotel in Stresa ( is entitled “Donne per la sostenibilità” (Women for sustainability), as Lake Maggiore was the first place in Italy to set itself the objective of offering environmentally sustainable meetings and conferences. The women involved – business women and representatives of the territorial systemwill therefore talk about sustainability, sharing their own experiences in relation to the subjects of tourism, social responsibility and food. Presentations and proposals designed to highlight the desire to encourage women’s entrepreneurship in tourism, responding effectively to the needs expressed by business women and women employed in this sector.

The event will give participants a chance to enjoy the attractions and opportunities that the destination has to offer and experience a taste of Green Meetings. The initiative takes place as part of an Italian-Swiss cross-border cooperation project entitled “Lago Maggiore Meeting Industry: Green Meeting by the blue waters’ lake”, which involves the tourism promotion agencies for the area encompassing Lake Maggiore, Lake Orta, Novara and the territory of Varese and Locarno. The aim of the project is to form a chain of operators that, observing a code of conduct drawn from international best practices, offer final clients an event created with respect for the environment. Partners involved are required to adhere to three principles: sustainable management of events; innovation and quality in the search for new solutions for the “green meeting” model; partnership, that is to say commitment to developing a network of products and professional services geared towards sustainability. Suppliers of the various services – from hotels to restaurants and transport providers – are asked to use local, zero-mile produce, avoid the use of disposable materials, take care to avoid waste and use materials made from FSC certified paper.

#Lagomaggiore – latest tweets

#Green #practises for a #sustainable #meeting. Just a commitment to the #environment

Logo Lago Maggiore Green MeetingNatural world





Here are the best green practices that can be adopted for the organization of your sustainable event.

Reduction and Recycling of Waste:

– documentation: avoid the excesses of paper and use the exact quantity required;

– elimination of plastic bottles;

– collection of lanyards and badges at the end of the event to be used later;

– collection of waste in the common spaces and in the rooms by using containers;

– verification and control of the exact number of coffee breaks and meals to prepare.

Using materials with low environmental impact:

– use of paper Ecolabel and FSC or recycled paper, and ink techniques with low environmental impact;

– selection of gadgets made from natural materials, or recycled;

– preferring for catering menu at km 0 and seasonal products.

Reduction of energy consumption:

– suggesting the use of collective transport (train, bus, plane) or promoting car pooling;

– arranging transfers from the airport and bus station with collective;

– reducing or turn off the lighting when and where needed;

– reducing consumption for heating and cooling of the common areas

The structures that have joined the project Lago Maggiore Green Meeting have agreed to manage event planning by following these best practices to reduce the environmental impact of events.

Even your event can be more green by using the solutions that the structures involved in the Project Lago Maggiore Green Meeting have chosen to follow.

Respecting the environment does not always mean increase organizational costs, it can even help your budget.

New tourism trends: the rise of responsible tourism

borromeesTourism is the world’s bigger industry: in 2012, for the first time, the number of international tourist arrivals surpassed 1 billion and it is expected to grow sharply in next years. In this context, luckily, a strong demand for sustainable and responsible tourism is developing. According to a recent study by CREST (Center for Responsible Travel), the economical crisis has played an important role in catalyzing the attention of people towards sustainable behavior. Sustainability is becoming “a way of life” for an increasing number of people in developed countries. But which are the main trends of responsible tourism? – A conscientious traveler pays more attention on experiences than on consumption: this trend has led to the growth of “experiential tourism”, which implies the contact with local culture, art and natural heritage. – Need to connect with nature: since 2010, more of half of the world population is living in cities. This has led to a new trend: people are looking for a different tourism, closer to nature. Urban workers prefer to spend their free time in a remarkable environment instead to visit big cities. – Demand for eco-friendly destinations has become a priority for over 30% of travelers. These trends call for the tourist sector to become greener and to preserve the territory’s natural richness. This is not only an exigence, but also an opportunity: by adopting a sustainable pattern, hotel owners and tourist agencies can attract a wider and more conscious range of people. As regarding the meeting industry, for instance, a recent study claims that more than 51% of meeting planners will choose only sustainable venues, and the 75% of them is asking for green initiatives to be held during their meetings. Last but not least, to promote ecotourism means to benefit the local economy: according to a United Nation Study, sustainable tourism can return 95% of revenues to the local economy, compared to only about 20% of all-inclusive tours. Lago Maggiore represents a good example of this strategy: combining ecological consciousness with high level standards, it provides a unique, authentically green experience.

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