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La formazione Green per il Turismo sostenibile. Proposta formazione della CCIAA di Verbania in collaborazione con BWConsulenza

Green Marketing e Crescita Sostenibile dell'Individuo e delle Organizzazioni

logoProgramma di orientamento e formazione della CCIAA del Verbano Cusio Ossola in collaborazione con BWConsulenza

Il Turismo sostenibile rappresenta oggi un’opportunità di sviluppo e promozione del territorio. Vi è un’ampia parte di turisti eco-sensibili, soprattutto stranieri, che chiedono di poter condividere anche in vacanza le proprie scelte responsabili nei confronti dell’ambiente infatti, comportamenti eco – responsabili sono dimostrazione di sensibilità a temi importanti ( rispetto dell’ambiente, sostenibilità ecc.) e di consapevolezza della responsabilità nella salvaguardia dell’ambiente in cui la struttura opera.

La CCIAA del Verbano Cusio Ossola, consapevole delle opportunità di sviluppo offerte a tutto il settore turistico dall’attuazione di comportamenti eco – sostenibili, ha messo a punto, in collaborazione con BWConsulenza , un programma completo di formazione. Introdotto con il seminario del 26 Marzo, il programma di formazione prosegue con due corsi di 12 ore ciascuno e un servizio di orientamento alle pratiche green e alla loro efficace…

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The #lakemaggiore is turning to #sustainability #green

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CIBO E SALUTE: DALLA SCIENZA ALLA TAVOLA – Convegno a Stresa il 3 Ottobre

Logo Lago Maggiore Green Meetinginvita al convegno

CIBO E SALUTE:
DALLA SCIENZA ALLA TAVOLA

il contributo del settore congressuale

venerdì 3 ottobre 2014, ore 14.00-17.30

Grand Hotel Des Iles Borromees,
Corso Umberto I, 67 – STRESA (VB)

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Il 3 ottobre prossimo un convegno organizzato sul Lago Maggiore intende indagare, in vista di Expo2015, il legame tra cibo e salute. Organizzato nell’ambito del progetto Lago Maggiore Green Meeting orientato alla sostenibilità ambientale e sociale, vedrà alcuni ospiti illustri raccontare come la cucina può essere intesa non solo come trend, ma come elemento fondamentale per raggiungere il benessere psico-fisico.

Expo2015 si avvicina e sul Lago Maggiore si intensificano gli appuntamenti legati al tema del cibo che vedono come promotore il progetto Lago Maggiore Green Meetings orientato alla sostenibilità ambientale e sociale. Dopo aver affrontato il tema degli sprechi alimentari, è la volta del legame tra cibo e salute, un ambito dove il settore del turismo, specie quello congressuale, può dare un contributo fattivo. Si parlerà di Nutraceutica come fonte naturale di sostanze dalle potenzialità terapeutiche con il Professor Cesare Sirtori, ordinario di Farmacologia clinica all’Università degli Studi di Milano e Presidente della Società Italiana di Nutraceutica; dell’importanza della prima colazione per il benessere quotidiano con Andrea Poli, Direttore Scientifico della Nutrition Foundation of Italy; delle nuove offerte della ristorazione di alta qualità orientate al benessere che il progetto Lago Maggiore Meeting Industry promuove con Roberta Costi, Dirigente Camera di Commercio Verbano Cusio Ossola.

Ma sarà soprattutto nella seconda parte del convegno che si entrerà nel merito di come la cucina può essere di supporto all’uomo per raggiungere il benessere psico-fisico, un argomento tra quelli che saranno maggiormente affrontati in occasione di Expo2015. Il titolo della sezione, “QUANDO L’ARTE DEL CUOCO INCONTRA L’OBIETTIVO BENESSERE” invita alcuni esperti e chef stellati a raccontare alcune buone pratiche legate alla cucina anti-aging, all’importanza delle verdure nella dieta, alla formazione degli “chef del benessere”: tra gli altri, Theo Penati , Chef patron del Ristorante Pierino Penati di Viganò Brianza (una stella Michelin) affronterà il tema Cucina Evolution e menu anti-aging ; Pietro Leeman, Chef patron del Ristorante Joia di Milano (una stella Michelin) parlerà di Alta cucina naturale vegetariana ; Roberta Fetoni, Cuoca del benessere racconterà le Nuove tendenze per la formazione dello

Chef con il Wellness Cooking Trainer.
Il convegno CIBO E SALUTE è realizzato nell’ambito del progetto di cooperazione transfrontaliera Italia-Svizzera “Green Meetings by the Blue Waters Lake” che pone al centro delle politiche di sviluppo di Lago Maggiore Meeting Industry gli aspetti “green” della destinazione, nelle varie declinazioni paesaggistico, sociale, culturale ed ambientale. Il progetto propone il Lago Maggiore come punto di riferimento per incentivare la promozione coordinata dell’offerta congressuale del territorio con l’obiettivo di rafforzare il settore MICE proponendosi sul mercato con una comunicazione unitaria ed un sistema integrato ed accessibile anche per l’organizzazione di meeting ecosostenibili ed è promosso da: Camera di Commercio del Verbano Cusio Ossola, capofila per l’Italia, Camera di Commercio di Varese, Camera di Commercio di Novara, ATL di Novara, Provincia del Verbano Cusio Ossola, Comune di Verbania, Distretto Turistico dei Laghi, Ente Giardini Botanici Villa Taranto, Federalberghi Prov. VCO, Lago Maggiore Conference, Unione del Commercio, Turismo, Servizi e PMI Prov. VCO, Ascona Locarno Ente Turistico Lago Maggiore, capofila per la Svizzera.

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PROGRAMMA COMPLETO

REGISTRAZIONE ALL’EVENTO

Segui l’evento via Twitter con l’ashtag
#ciboesalute3ottobre

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INTERNATIONAL ARCHITECTS, DESIGNERS AND PLANNERS IN VAL D’OSSOLA ON LAGO MAGGIORE FOR THE INCOMING GREEN MISSION DEDICATED TO MARBLE I

Cava Palissandro orizzontale lowIn Italy to learn about the latest developments in the stone materials industry, a group of professionals were able to experience a low environmental impact event called “Lago Maggiore Green Meeting”.

They came from England, Italy, France, Holland, Switzerland, Ethiopia, Pakistan and Israel to learn about the latest developments in the marble and granite industry. Earlier this year from April 3-5 around twenty architects met together in Baveno for the incoming organized following as closely as possible the standards provided by Green Meeting of Lago Maggiore Meeting Industry, created thanks to a joint agreement between Swiss and Italian tourism promotion bodies (Chambers of Commerce, Provinces, Local Tourist Agencies, Convention Bureaus and Associations), which with the Lago Maggiore Green Meeting project is still the foremost “sustainable” conference destination on the Italian and Swiss market. The event – organized by the Chamber of Commerce of Verbano-Cusio-Ossola (VCO) in cooperation with the Consorzio Marmisti Bresciani and the Centro Servizio Lapidei VCO – was focused on demonstrating the latest developments in the stone materials industry that includes marble, granite, travertine and other types of stone. In addition to classroom seminars there were also technical tours of some quarries with a specific focus on the local stone production of Serizzo, Beola, Palissandro Marble and Granite. In particular, they visited the Palissandro Marble quarry in Crevoladossola, a very ancient extraction site and the only one in the world containing this precious material, and the Favalle quarry.

ph_Archi_Incoming_DSCN4457lowParticipating in the mission were about 20 professionals including international architects, designers and planners working within a multitude of architectural disciplines; all of the participants expressed their strong appreciation of the initiative, from the choice of the Grand Hotel Dino for overnight stays (a structure in line to receive Emas registration) to coffee breaks, lunches and dinners based on local produce procured at km0, including the gala dinner at the Michelin two-star restaurant Piccolo Lago, a member of Lago Maggiore Conference, recently added to the select group of Green Meeting suppliers. The event was organized in collaboration with Lago Maggiore Green Meeting’s partners, following the best practices to reduce environmental impact by avoiding the use of disposable materials, paper (from invitations to presentations, all of the material was available online), taking care to avoid waste and reducing as much as possible the number of transfers, as in previous events held in compliance with the Green Meeting code of conduct. MICE operators can rely on a chain of suppliers who, by adhering to a code of conduct drawn up based on the best international experiences, guarantee the final customer an event carried out with respect for the environment on the basis of three principles: sustainable event management through an organizational process that reduces environmental impact; innovation and quality in researching new solutions that follow the “green meeting” model; partnership – a commitment to developing a network of professional products and services geared toward sustainability. The project proposes Lago Maggiore as a point of reference to encourage the coordinated promotion of the territory’s offer for conferences with the aim of strengthening the MICE sector by providing the market with unified communication and an integrated and accessible system for the organization of eco-friendly meetings.ph_Archi_Incoming_DSCN4458low

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#Christmas Time on #LakeMaggiore

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It’s Christmas time, here some events on Lake Maggiore. Enjoy!

Christmas Market in Santa Maria Maggiore
07 December 2013 – 08 December 2013

Christmas in Laveno Mombello
30 November 2013 – 08 December 2013

Fairy Lakes
07 December 2013 – 22 December 2013

babbThe real cave of Santa Claus
30 November 2013 – 6 January 2014

 

Other events

http://www.distrettolaghi.it/en/node/27380
http://illagomaggiore.com/2478,News.html

 

 

Photos from EIBTM 2013

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#Lagomaggiore MI and #Green Meeting at #EIBTM 2013

Logo Lago Maggiore Green Meeting

Lago Maggiore as a destination expresses its mission by participating in the event in a “green” way: choosing sustainable procedures beginning with the stand’s concept.

From November 19th to 21st  the conference destination Lago Maggiore Meeting Industry and Green Meeting, takes part, for the fifth consecutive year, in Barcelona’s EIBTM, the most important worldwide appointment for meetings and events: three days of targeted contacts in a dynamic and professional working environment for all of the MICE sector business.

On the occasion of EIBTM Lago Maggiore MI and Green Meeting will have the opportunity to meet prospect new customers, even supported by a wide organization of several moments of relationships building, dinners, cocktails and workshops.

Visitors at EIBTM will immediately notice that Lago Maggiore Meeting Industry and Lago Maggiore Green Meeting are certified participants in the“20 Sustainable Actions” initiative: their presence at this event conforms to many of the twenty sustainability rules proposed by EIBTM. Indeed, EIBTM supports several programs and activities connected to sustainability in order to inform and involve its stakeholders, including the Sustainable Stand Award and a three-day educational project featuring experts in the field.  Its goal is continual improvements in the processes in order to become ever more sustainable by reducing water and energy consumption, emissions, waste and transport use.

#Zacchera Hotels: enjoy the video

#cookery #course during the #educational by #VerbanoEvents

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The territory’s best showcased at a “green” educational for european buyers interested in #LAGOMAGGIORE #MEETING #INDUSTRY

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From October 10-13, a special educational aimed at European MICE operators was organized by the Verbano-Cusio-Ossola Chamber of Commerce, in close collaboration with Lago Maggiore Conference and linked to the Lago Maggiore Meeting Industry. This event allowed attendees to savor the beauty of the area and above all to experience first hand the opportunities this destination offers to the international meeting industry. In addition they enjoyed a ‘sample’ of the Green Meeting, which Lago Maggiore is able to offer as a conference destination.

The initiative is promoted as part of a cross-border cooperative project between Italy and Switzerland called “Lago Maggiore Meeting Industry: Green Meeting by the blue-waters’ lake” involving the tourism promotion associations of the area overlooking Lake Maggiore, Lake Orta, Novara and the territories of Varese and Locarno. The goal of the project is to form a chain of operators, adhering to a code of conduct based on international best practices, in order to ensure the end customer an environmentally friendly event. Three principles are held by all parties involved: sustainable event management; innovation and seeking new, quality solutions that adhere to the “green meeting” model; partnership or a commitment to develop a network of professional products and services geared to sustainability. Suppliers of the various services for the educational event – from hotels to restaurants to transportation – were asked to use local products procured at 0 km, avoid the use of disposable materials, and take care to avoid waste. Even the paper material used for the educational program was FSC-certified paper.

The sixteen buyers coming from France, Italy, Great Britain, Germany and Switzerland were welcomed at the Grand Hotel des Isles Borromèes at Stresa on Thursday evening, while the presentation of the educational was held at the Hotel La Palma’s Sky Bar where dinner was also served. Over the following days the guests were able to discover how much the destination had to offer in terms of hospitality structures, many of which were 4 and 5 stars, as well as the multitude of services. In particular, Friday afternoon, after the workshop organized at Stresa’s Grand Hotel Bristol which included fifteen local operators (three convention bureaus, hotels, conference centers and DMC/agencies), it was they who offered the guests an utterly Italian experience: Marco Sacco, the star chef of Piccolo Lago restaurant – a eatery with 2 Michelin stars located on the enchanting Mergozzo Lake – held a cooking lesson focused on the preparation of a complete dinner that the guests were then able to taste.

The visit continued Saturday at Stresa’s Regina Palace Hotel, the Grand Hotel Dino, Baveno’s Hotel Splendid, Verbania-Pallanza’s Grand Hotel Majestic, and with a boat tour of the Palace and Gardens of Isola Bella. The day ended with a tasting of local wines from the Novara area accompanied by lake and pre-alpine specialties in a dinner at Isola dei Pescatori’s Belvedere restaurant. Sunday was spent on Lake Orta with a visit to the medieval village of San Giulio and concluded with a lunch at the Conca Azzurra restaurant, which features a panoramic view of the Rocca (or Castle) of Angera. Guests departing from Malpensa Airport also enjoyed an opportunity to visit the Volandia flight museum.

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