A special educational last month aimed at European MICE operators was organised by the Verbano-Cusio-Ossola Chamber of Commerce, in close collaboration with Lago Maggiore Conference and linked to the Lago Maggiore Meeting Industry. The event allowed attendees to enjoy the beauty of the area and above all to experience first hand the opportunities this destination offers the international meeting industry along with their ‘Green meeting’ ideas. RAM Org arranged for 5 buyers to attend representing the UK MICE market.
The initiative is part of a cross-border cooperative project between Italy and Switzerland called “Lago Maggiore Meeting Industry: Green Meeting by the Blue-Waters’ Lake“. The goal of the project is to form a chain of operators, adhering to a code of conduct based on international best practices, in order to ensure the end customer an environmentally friendly event. Three principles are held by all parties involved: sustainable event management; innovation and seeking new, quality solutions that adhere to the “green meeting” model. Suppliers of the various services for the educational event – from hotels to restaurants to transportation – were asked to use local products procured at 0 km, avoid the use of disposable materials, and take care to avoid waste. Even the paper material used for the educational program was FSC-certified paper!
The 16 buyers from UK, France, Italy, Germany and Switzerland were welcomed at the Grand Hotel des Isles Borromèes at Stresa, with a workshop event the next morning at Stresa’s Grand Hotel Bristol. Over the following days the guests were able to discover how much the destination had to offer in terms of hospitality structures, (4* and 5*), and the multitude of services. In particular an utterly Italian experience: Marco Sacco, the star chef of Piccolo Lago restaurant of 2 Michelin stars, located on the enchanting Mergozzo Lake – held a cooking lesson focused on the preparation of a complete dinner that the guests were then able to taste.
Other hotels visited included Regina Place Hotel, The Grand Hotel Dino, Hotel Splendid, Grand Hotel Majestic – plus a boat tour of the Palace and Gardens of Isola Bella, local wine tasting from the Novara area, the medieval village of San Guilo, and a final stop at the Volandia flight museum before departing from Milan Malpensa airport.
Source: RAM Org UK
RAM Org are the UK point of contact for Lake Maggiore Meeting Industry. Judy Till from RAM says “How often are organizers looking for a ‘different’ European destination that is still accessible yet can tick the boxes be it for city, resort, 4* and 5* hotels, good facilities, yet serene and inspiring views? Lake Maggiore has it all”. What the clients thought:
“Despite a hectic schedule, it was fruitful and Lake Maggiore is a great location but you have to be quite picky with the hotels. I am considering it for a 2015 group as it would provide a real contrast from next years event in Turkey, and offer some stunning scenery, plus I know first hand how good the pasta and wine is! Helene from Avenue Events.
“It really was a fantastic trip and a great opportunity to see a destination that is in such a good location for groups coming in from all over EMEA that we hadn’t really considered until this year. The workshop on Friday morning was really useful, overall a great mix between educational side alongside the activities. The scenery there is just beautiful and the highlight was definitely the cooking activity in the 2 Michelin star restaurant, what a great experience for groups!” Louise from Image Events.