Lago Maggiore Meeting Industry

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#LakeMaggiore presents a renewed proposal at #BTC

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Lago Maggiore Meeting Industry kicks off with the new conference hall seating 650 people in Regina Palace in Stresa. On 14th November, this hall will host the third leg of the women’s Giro d’Italia, an event dedicated to tourism, tinged with a hint of green for the occasion. The area is becoming increasingly greener, thanks to awards won by Verbania and the Valgrande and Veglia Devero parks.

BTC’s first event in Florence on 12th and 13th November will focus on green meetings, crowdsourcing, new technology and much more. Among the most important participants that will be present in this events exhibition will beLago Maggiore Meeting Industry, established as a result of an Italian-Swiss agreement between the tourist promotion agencies in the area (Chambers of Commerce, Provincial Authorities, Local Tourism Agencies, Convention Bureaus and Associations). Its position as the first “sustainable” conference destination in the Italian and Swiss market has been confirmed once more thanks to the Lago Maggiore Green Meeting project launched at the previous edition of the event.

Designed to encourage the coordinated promotion of conference facilities available within the territory with the aim of strengthening the MICE sector, presenting itself in the market with a single voice and an integrated and accessible system, the project presents Lake Maggiore as a point of reference for the organisation of green meetings. MICE operators can therefore depend on a chain of operators that observe a code of conduct based on international best practices and can therefore provide end customers with an event created with respect for the environment based on three principles: sustainable event management through an organisation process that reduces the impact on the environment; innovation and quality in the search for new solutions for the “green meeting” model; partnership, that is to say commitment to the development of a network of products and professional services focused on sustainability.

Those wishing to organise a conference that combines an elegant location, beautiful landscapes and the Italian style and good life with facilities that are efficient and sensitive to the environment can choose from 410 three to five-star hotels with almost 16,700 rooms and seating for more than 50,000 people, distributed over 517 meeting rooms. Added to this is the new Conference Hall of over six hundred square metres in the Regina Palace Hotel in Stresa. A sumptuous hall, well furnished and fully equipped that can accommodate more than 650 people. On 14th November, the hotel, which is one of the destination’s flagships, will host the third leg of Giro d’Italia delle donne che fanno impresa“. For this sixth edition, this event, promoted by Unioncamere in cooperation with the Chambers of Commerce and Committees for the promotion of women’s entrepreneurship together with the Chamber of Commerce of VCO Verbano-Cusio-Ossola, focuses on tourism and sectors revolving around it. For this reason the event has been organised locally by the committees in cooperation with Lago Maggiore Meeting Industry, so in Stresa the women’s Giro d’Italia will also be tinged with green and its theme will be Women and Sustainability.

The area has recently received two important awards related to protection of the environment:

Verbania has once again received recognition from Legambiente: it has always ranked highly for the quality of the environment in small cities, it came second in the twentieth edition of «Ecosistema urbano», a report published by Legambiente, Ambiente Italia and Il Sole 24 Ore presented last October 29th. For separate waste collection Verbania scored more than 70% (72.8%, it was 72.1% the previous year), coming second only to Pordenone. There has been an improvement in the number of people using public transport and it has recorded a constant increase in the amount of urban areas reserved for pedestrians and bicycles.

– the Parco Nazionale Valgrande and Parco Veglia Devero parks have obtained the highly regarded “European Charter for Sustainable Tourism” (CETS) certification, awarded to the two parks last November 6th at the headquarters of the European Parliament in Brussels.


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