LAGO MAGGIORE MEETING INDUSTRY HOSTS
“GIRO D’ITALIA DELLE DONNE CHE FANNO IMPRESA” 2013
“Donne per la sostenibilità” (Women for sustainability) is the name that has been given to the third leg of the tour, which this year is dedicated to promoting the female side of tourism as a means for developing businesses and entrepreneurship in Italy.
Thursday 14th November, Stresa will play host to the third leg of “Giro d’Italia delle donne che fanno impresa“, a tour of Italy promoted by Unioncamere in cooperation with the chambers of commerce and committees for the promotion of women’s entrepreneurship, which started off in Naples on 6th November. This travelling show is designed to promote women’s entrepreneurship and provide an opportunity for shared reflection on the world of women’s business.The theme of the sixth edition of the tour is tourism and sectors that revolve around it such as handcrafts, Made in Italy, food and wine and social and responsible tourism, which is why the event is organised locally by the committees in cooperation with Lago Maggiore Meeting Industry.
The leg of the roadshow – designed to facilitate meetings and provide an opportunity to present ideas and exchange experiences – that will be held at the Regina Palace Hotel in Stresa (http://www.regina-palace.com/) is entitled “Donne per la sostenibilità” (Women for sustainability), as Lake Maggiore was the first place in Italy to set itself the objective of offering environmentally sustainable meetings and conferences. The women involved – business women and representatives of the territorial system – will therefore talk about sustainability, sharing their own experiences in relation to the subjects of tourism, social responsibility and food. Presentations and proposals designed to highlight the desire to encourage women’s entrepreneurship in tourism, responding effectively to the needs expressed by business women and women employed in this sector.
The event will give participants a chance to enjoy the attractions and opportunities that the destination has to offer and experience a taste of Green Meetings. The initiative takes place as part of an Italian-Swiss cross-border cooperation project entitled “Lago Maggiore Meeting Industry: Green Meeting by the blue waters’ lake”, which involves the tourism promotion agencies for the area encompassing Lake Maggiore, Lake Orta, Novara and the territory of Varese and Locarno. The aim of the project is to form a chain of operators that, observing a code of conduct drawn from international best practices, offer final clients an event created with respect for the environment. Partners involved are required to adhere to three principles: sustainable management of events; innovation and quality in the search for new solutions for the “green meeting” model; partnership, that is to say commitment to developing a network of products and professional services geared towards sustainability. Suppliers of the various services – from hotels to restaurants and transport providers – are asked to use local, zero-mile produce, avoid the use of disposable materials, take care to avoid waste and use materials made from FSC certified paper.