From the 18th to the 20th of April, Italian operators in the MICE sector are invited to a special event where they can enjoy a ‘taste’ of Green Meeting, the first ‘sustainable’ conference destination on the Italian and Swiss market. This educational event connected to Lago Maggiore Meeting Industry is organized by Verbania’s Chamber of Commerce in close collaboration with the Varese Convention & Visitors Bureau. This educational event has an important significance for the region and for the companies invited, an opportunity to savor the beauty of the area, but especially to experience first-hand the opportunities that the destination can offer to the Italian and international meetings industry. At the core of the program is the workshop on Friday morning at the Ville Ponti Congress Centre in Varese, to which are invited not only buyers but also exhibitors, who will also have an opportunity to meet again at the gala dinner to be held at the Rocca Borromeo in Angera. The initiative is promoted as part of a cross-border cooperative project between Italy and Switzerland called “Lago Maggiore Meeting Industry: Green Meeting by the blue-waters’ lake” involving the tourism promotion associations of the area overlooking Lake Maggiore, Lake Orta, Novara and the territories of Varese and Locarno. The goal of the project is to form a chain of operators, adhering to a code of conduct based on international best practices, in order to ensure the end customer an environmentally-friendly event based on three principles: sustainable event management; innovation and seeking new, quality solutions that adhere to the “green meeting” model; partnership or a commitment to develop a network of professional products and services geared to sustainability. And, to make the experience even more sustainable, suppliers of the various services for the educational event – from hotels to restaurants to transportation – have been asked to use local products at 0 km, avoid the use of disposable materials, and take care to avoid waste. Even the paper material used for the educational program is FSC-certified paper. Among the leisure activities planned, guests – led by a qualified Cycle-guide – will tour with pedal-assisted bicycles along Lake Varese, as an alternative in case of bad weather they will enjoy a guided tour of Villa Panza and its contemporary art collection.
Ville Ponti focuses on environmental values. A jewel nestled within the luxuriant green of a centuries-old park, the Ville Ponti Congress Centre, which allows visitors to fully experience the opportunities made available through the culture of ‘green’ management, is almost a “conditio sine qua non“. A challenge for Chamber of Commerce special agency, Promovarese, is the management of this impressive complex of three buildings from different eras – Villa Andrea, Villa Napoleonica and the Sellerie – surrounded by a 56-thousand-square-meter park containing a multitude of rare plant species. There are no less than 23 conference rooms, one of which can accommodate up to 400 people. The facilities are easily accessible and also extremely attractive for their prestige and versatility, with the latest technology and quality services on offer. The entire conference center is adapted to the principles of environmentally sound management, with particular attention to conference and post-conference activities. Their adherence to Lago Maggiore Green Meeting’s code of conduct ensures the full and complete application of these principles, from using local seasonal products and local services to putting into practice water and energy conservation measures, to the sound management of waste and the use of rechargeable, electric motor vehicles for transport. This is a management that focuses on “green” and which aims to be at the industry forefront, combining the best use of the tools of technological development with the goals of respect for and enhancement of the environment.