Yes, when it is accompanied by a strong system of public and private partnerships.
The example of Lake Maggiore Meeting Industry, which provides a complete range of meeting facilities and conference locations, demonstrates that green economy and business can walk hand in the hand.
By offering a wide selection of services and reliable green credentials, the local meeting industry is attracting a qualified public composed by people interested in values such as sustainability and corporate social responsibility.
This is exactly the kind of people who are likely to appreciate the natural assets of this corner of Italy and to prolong their business stay or, alternatively, to return to visit the area more in depth.
A win win game
The positive relationship between meeting industry and sustainable tourism is a perfect example of win win game.
On one hand, conferences and events can attract a large amount of people and make them discover the touristic attractiveness of this location.
On the other hand, the choice of a green model of meeting industry can promote the spread of a different culture among tourist operators and public administrations. This positive circle creates a more harmonious model of development, bringing positive outcomes to local stakeholders.
Restaurants, hotels and resorts that chose to be involved in this project can thus benefit from an augmented touristic flow.
Unlike mass tourism, sustainable tourism appraises the natural richness of a territory and preserves it. It promotes eco-friendly policies in the field of transportation, in the supply chain and in waste management.
And, last but not least, it fosters local culture and food, avoiding the risk of uniformity.
Lake Maggiore thus represents a perfect example of a successful integration between growth and sustainability.