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Sustainable Meetings: when technology matters

Green planet

Thanks to the internet and the new technologies, to held a green event is becoming easier and more affordable.
Here you can find some useful example of how technology can give a contribution in organizing sustainable meetings, conferences and seminars.

Preparation and promotion
Some years ago, a meeting preparatory phase could be environmentally costly.
Instead of receiving paper brochures and meeting facility directories, now people can use free online databases to find out the best place to hold a meeting. There’s no more need to collect big folders full of documents: informations are constantly available online.
Nowadays it’s possible to book structures directly online, both contacting meeting centers or going through specialized companies such as Meeting Broker and Worktropia.

When a location is chosen and all the details are settled, the promotion phase starts.
Thanks to the web it’s possible to promote meetings and events through email marketing campaigns: a way to reach a targeted public without wasting paper.
Another good promotional opportunity is to involve well-knows bloggers, so as to reach a bigger audience.
On the organizational side, the web provides opportunities to manage easily bookings, payments and accommodation.

At every seminar and event we were used to receive big amounts of paper. Today many structures offer a wireless connection and the documents are no more printed: they’re available online, together with course notes and forums where to discuss events’ and seminars’ content.
Thanks to streaming a bigger audience can be reached without implying the ecological footprint of transportation and accommodation.
Registration of speeches represents a further opportunity to reach a bigger audience, using Youtube or putting videos on a website.

Post event
Evaluation of attendees satisfaction is becoming widespread. For an enterprise is very important to have a feedback on events and meetings. Now there are web-based tools to measure the perceived value of every initiative.

Of course, there are many other fields where technology can help in organize greener events: from building heating and cooling to ecological supply chains, nowadays there are hundreds of opportunities to save energy and to significantly reduce an event’s impact.

To know and exploit technology is the first step to gain efficiency and to develop a fully sustainable meeting industry.


Sustainability and meeting industry: beyond a low impact choice


Low impact is an approach increasingly adopted in organizing meeting and events.

For a green oriented enterprise, indeed, is very important to exploit these occasions to show up – in a concrete way – the commitment to a more sustainable model.

From internal meetings and training courses to initiatives aimed to involve clients or partners, the request for environmentally friendly locations and structures is quickly growing.

Enterprises are becoming more exigent about the smaller organizational details and the meeting industry is developing a suitable answer to these requests.

Among the measures aimed to reduce events’ impact, the more widespread are the following:

–   to use recycled paper folders and materials;

–   to chose zero distance food and beverage;

–   to opt for energy saving buildings;

–   to check the availability of shared or public transport.

Related to these needs a green supply chain for environmentally friendly events is developing, involving not only the meeting structures but also the surrounding area.

This new situation creates a great opportunity of widespread sustainable development.

When the meeting industry is able to connect virtuously with the territory, a positive circle can be created: a well structured meeting industry can bring visitors to a district, and a green approach can provide economical opportunities without compromising the area’s natural balance.

That is exactly the Lake Maggiore Meeting Industry business model: to offer a high performance service which is not endangering the environment.

In this view, sustainability is not an optional but the core of a well defined strategy.

Lake Maggiore Meeting Industry promotes, in the whole area, a more sustainable approach to economic development: the scope, thus, is not only to promote low impact conferences and events, but to enhance and preserve the quality of local environment.

Recognizing that the attractiveness of the territory is an added value to every business is the first step to develop a comprehensive strategy and to boost, at the same time, local environment and meeting industry.

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